New Home Old Soul is a small business creating home design content and offering home design and project management services for small spaces, modest budgets and busy lives. Erica, the heart and soul behind NHOS, helps people create spaces that are both functional as well as aesthetically unique in an accessible way.

The goal of this project was to ensure that New Home Old Soul's brand is aligned with both the level of service Erica provides and the final outcome of her design projects. We wanted the brand to convey a mix of modern and vintage while maintaining an approachable feel.

New Home Old Soul's ideal clients are young families who have dreamed of updating their suburban homes. They’re looking for someone to help them maximize their spaces and work within their modest budgets. They are drawn to modern, clean aesthetics with a mix of sentimental pieces.

Overview