So you’ve heard the importance of branding and brand recognition. You’ve been told that it’s one of the most important business aspects of your business. But, what exactly is branding? And wait – is branding the same thing as a brand? If you do a quick Google search on these questions, you’ll be sure to find a ton […]

  The key element to building trust with your prospective (and existing) clients is consistency. As in, consistency across all touch points: website, social media, email, product packaging, service guides, etc.   CONSISTENCY TRANSLATES TO DEPENDABILITY; DEPENDABILITY BUILDS TRUST.   Imagine you’re in the process of finding a photographer for your wedding (hey, congratulations!), and you finally […]

Over the last year, Petite Poppy Designs has gone through some transformations. Not only in the products and services that I offer, but also in the overall brand aesthetic. I’ve been working for a while now on my brand refresh. And I’m so excited to finally share the behind the scenes of my brand design […]